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Using SEO Basics With Google Webmaster Tools

Search Engine Optimization (SEO) can be complicated when you don't know the right way to use this feature for directing traffic to your website. There are many tools available, yet considering Google is the search engine used more frequently, the information will be regarding the aspects of the tools used within Google.

The benefit of using Google Webmaster Tools helps website owners the in the ability to generate larger amounts of traffic to their website. Google Webmaster Tools is a free service for internet users. There is an extremely large amount of information available to you after you have verified your website with Google.

Here are some of the features of Google Webmaster Tools.

Google Webmaster Tools will show you all the errors on your site, which this process includes showing any broken links on the website and all the links driving the internet traffic to the website where there might not be a valid page. The tools also include telling the site owner of possible restrictions they may have placed on the site that will limit access to the site visitors.

There is the ability to set the geographic target of the site such as if you want the www. to appear on the listing of the site. You can select if you want to show images within Google when the search has been performed by internet users. This process is called Google Image Labeler.

Google Webmaster Tools will provide a list of URLs that have duplicate title tags or meta description. The information will let you know if the pages are too short or too long. This helps to correct any problems with the website and lowers the traffic flow.

Top search queries are shown with the Google Webmaster Tools. It provides information regarding what the webs searches are and how the internet users are seeking information on the internet. This information helps to increase the flow of traffic to the website. The provided information breaks down the results by web, image and country.

Managing the site links for your website is very important. Most people desire to have additional information listed in the search results with their website. Google Webmaster Tools provide the option of setting the information you want listed under your website in the search results. You can only let Google know if you don't want a site link listed, and you are not able to tell them what pages to add.

Google will provide a bit of JavaScript about your site on a 404 error page that will offer your site as an option for the internet user seeking certain information. This is a great way to direct traffic to your site.

Using Google Webmaster Tools helps to promote higher traffic flow to your website. It is a free service you cannot afford to pass up when wanting to generate higher hits on your website.

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Google.cn: The Internet As Beijing Sees It

In November I wrote an article and referenced a trip that ICMediaDirect.com's VP of Business Development, Diana Lee, took to China. She participated in Shanghai's inaugural ad:tech conference. It was a great trip and our company's ties with China are stronger because of it. Like most Western companies doing business in China, we're just doing business and there are no extenuating circumstances. Google, the giant search engine, cannot say the same.

China is an economic giant warming up to the power of the Internet, but this hasn't been a perfect marriage so far. Centralized power and the decentralized nature of the Internet do not mesh well. Beijing feels compelled to exercise tight control over whatever flow of information they can in order to stifle potential dissent within Chinese society. A governmental missive from 2000 states plainly that Internet providers must restrict information that may "harm the dignity and interests of the state". And it is into the centrally run, Communist waters that Google waded into last week as they introduced their localized Chinese search engine, Google.cn.

Google.com was already available to Internet users in China, but the search engine launched Google.cn with the purpose of staying competitive in the market, as China already has some big search engines of their own, Baidu specifically. But there is a price to pay. In a stance wholly contradictory to its stated purpose Google must censor websites that the Chinese government finds threatening. Just a few of these sites deemed not kosher include: Bacardi.com, date.com, collegehumor.com, jackdaniels.com, news.bbc.co.uk, pressfreedom.com, queernet.org, and teenpregnancy.org. So, in addition to sites deemed critical to Beijing, websites concerning sex, alcohol, and controversial issues are forbidden on Google.cn, as well.

Now consider an excerpt from Google's IPO filing that reads: "Don't be evil. We believe strongly that in the long term, we will be better served - as shareholders and in all other ways - by a company that does good things for the world even if we forgo some short term gains. This is an important aspect of our culture and is broadly shared within the company."

Google's foray into China is directly contradicting their exuberant IPO statement. Perhaps they took idealism a little too seriously, but that's forgivable. To date, none of Google's actions have really amounted to anything more than wearing some egg on their face. But Google isn't just any old company hawking its products. These are historic times for the Mountain View, CA bunch, and over the next few years their presence in China will amount to much more than a search engine that censored Playboy.com for the Communist government there.

If nothing else, the last two or three years have shown us the inherent strength of the search engine - and none
more than Google. And I believe that an unintended consequence of Google's controversial stance in China has
an awareness increase of just how influential search results can be. Comparisons of "Tiananmen" searches are illustrating this.

Several blogs are showing split screen stills of keyword results using "Tiananmen" on Google Images. Google.cn shows picture after picture of a lovely park, while Google.com shows a screen full of those infamous images of a lone protestor in front of menacing tanks. Just one example of real time censorship is being beamed live over the internet, brought to you by Google. It makes for unintentional and terrible publicity for Google. Oddly timed, too, considering Google's righteous defense here in the United States against government intrusion into their own affairs.

From a business perspective Google's position is sound and totally understandable. They knew they were in for a lump or two for caving to Beijing. They said that providing some information is better than providing none at all. In their own defense, Google cited that less than 2% of websites were to be censored on Google.cn - a mere pittance - yet this is the same company that derided Yahoo for having as little as 1% of their index as paid inclusion. Then it was about principle. Now it's about business. Principle, not surprisingly, can go take a hike.

I repeat, Google's position is not wrong. It's almost silly to envision a leading global company that can maintain preeminence while staying true to a lofty (and now meaningless) definition of "Do No Evil". But in a darkly ironic twist, Google may someday find themselves in situations of flat out "We Do Evil Right".

A benefit of search is privacy and Google backs user privacy to the hilt here in the United States. Think of
what privacy means to users - people can seek help for alcohol and drug problems without fear of ostracism,
they can test the job market without making waves, ask questions they may feel embarrassed asking someone they know - all anonymously. Maybe we take this for granted, but this is a powerful and useful asset for us.

Could anyone actually believe that Google will protect Chinese Internet users if the powers in Beijing started
making demands for private search information on Chinese searches? Google has entered China on Beijing's
terms, compromised. When issues of ethics arise Google won't have much to say because they are clearly in
China for the dough. The power of search, that we see in China, can - and let's be frank, will be used against
the people someday. This would make Google, of "Do No Evil" fame - somewhat complicit.

Until some big changes occur in Beijing I foresee much awkwardness for the "Do No Evil" bunch's operation in China. Simply put, the Party Leaders in Beijing have Google over a barrel - I suppose that means selling out. If they cared only about profits, this article might not have even been written. But this is Google. And their product is a powerful tool and they've already yielded it to some very powerful folks in Beijing. This time it was to prevent the Chinese people from accessing certain information. As this tool of search continues to refine and become powerful, it's tough to say what Google will be asked for. Perhaps Google will be coerced into giving up the identities of their own users in China. It is anything but a farfetched scenario. Is hypocrisy in big business expected? Sure, to some degree. But this is dangerous hypocrisy.

About the Author

Joseph Pratt
Media Analyst
ICMediaDirect.com

http://www.icmediadirect.com

e: joseph@icmediadirect.com

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Bing and Google in an Arms Race for Features
While Google is still dominant in search, it has been keeping an eye on Bing, and in some cases mimicking some of Microsoft’s innovations.